Today, I want to introduce my favorite Japanese TV commercial.I think you have seen this commerical at least once.
Take a moment and enjoy watching it.
Target AudienceThis commercial mainly sh owes how fresh and how cool to drink calpis water in summer ,especially,very hot summer.
So this is directed at younger generation who want to be cool.If you have seen this commercial,you would think about this product when you feel hot or want to be refresh.
AuthorityFirstly,I think the actress whose name is Masami Nagawa in this commercial is known all over Japan.
It means not only younger generation but also older generation,because I think she is the hottest and coolest actress in Japan.
Because she play not only drama but also movies which are watched every generation.
Secondly,the situation that this commercial happens is very realistic,so that we can imagine this situation easily.It also lead us to think that we may meet very beautiful girl like Masami Nagasawa.As long as drinking CULPIS!
EmotionFirstly,When you watched this commercial you will find,especially boys and young guys,what a cute or beautiful girl Nagasawa is.
Moreover the people who don't know her also will be interested in her appearance.And that means audience want to watch her again.
Every time they remember Nagawsawa with product of CALPIS.
Perhaps,some people remember oppositely,CALPIS with Nagasawa.Anyway it is good interest for both side.
Secondly,What would you want to do!?when you feel heat!!I think many of you want to keep yourself cool.
And this commercial provides us with way to keep our self cool.
It is very easy just drink CALPIS.
Logic/informationWe can know this drink is provided by Calpis company Which is very famous in Japan.
They provide us not only CALPIS-WATER but also many kind of drinks.
For example,
remonnskasyu and
remoria and
miruchi!!(But I like CALPIS WATER,the best)
As a result,you also recall other kind of product which is provided by CALPIS.It is good effect.
EvaluationI love this commercial there is 2 reasons.
Firstly,this commercial use very famous actress as a main character in this commercial,Masami Nagasawa who is the most famous and hottest actress in Japan recently.So she is known in any generation in Japan.Especially young people,she charms so many boys.Even me!!!
Secondly,this commercial really capture our feeling,swelter we feel in summer.In summer,we want and need some refreshing.The CALPIS-WATER is the must.
As a my evaluation.
This commercial is almost perfect.But I think this needs more information.We don't know how much it is.And they don't tell us exactly taste.On a scale of 1-10, I would rate this commercial 9.
